assignment

MARKETING MANAGEMENT

Assignment No. 1

1. As a marketing consultant suggest a suitable market segmentation strategy for the manufactures

of:
a. Detergent soap b. motor bike c. milk products
2. 'Marketers can create needs'. do you agree? give reasons to support your answer.
3. "the indian market is gradually becoming consumer oriented". discuss the statement with reference to consumerism.
4. A multinational cmpany manufacturering sports shoes and entering indian market has appointed you as its marketing manager. prepare a amarketing plan keeping in view the influence of internal and external factors.
5. cellular phones are in the "growth" stage. what strategies should a company like airtel employ to encounter competition in this stage? illustrate your answer.

Assignment No. 2

1. what are the different brand strategy options available to a company? enunciate their relative

merits and demerits.
2. describe the pricing strategies usually adopted by a company when a product travels through

the differebnt stages of its life-cycle
3. describe sales forecasting. discuss the conditions required for executive judgement method,and its

strenghts and limitations
4. A leading consumer durables firm is intrested in modifying its product mix.what facctors you consider or recommend for this analysis? elaborate on them
5. apply the four major elements of promotion mix to market child relief and you